Accessibility can be a concern to local vendors as reach of locally conducted business usually do not reach outside the community circle. Many of the posing problem lies within growing market and supply chain. Currently the demand has increased substantially in proportion with the growing population. Due to the complex restriction on owning an e-commerce platform most of the vendors hesitate from initiating one. The big giants or the so called online market place such as eBay, Amazon, Alibaba & others that facilitates vendors to reach global market put various restrictions and compliance policy on their agreement which usually do not favor the local industries. So one might ask as why take so much hassle to create an online presence? Well lets first look at the points below:
· 900% growth rate of “near me today/tonight” searches( Thinkwithgoogle n.d.).
· 200% growth rate for “open” + ”now” + ”near me” according to google date (Thinkwithgoogle n.d.).
· Proven to be better ROI comparatively.
· More than 80% of shoppers/buyers do their research online before investing in a product/service (bigcommerce 2020).
Given the context provided by the points its safe to assume that the business done under online presence is very rewarding. Well so where does one conduct online advertisement, marketing, and everything that makes them popular? Well social media platform can be medium to reaching a large demography and then there is videos where rather than telling others how good your product is you can show them instead. Websites such as Facebook, YouTube, Instagram provided satisfactory result to marketers according to a study done on animoto as 93% of markets have found new customer and 88% of the markets have seen ROI after their investment (O’Neill M, 2018). These results enforces the positive outcome of having online presence.
So as an local market conducting a simple business how would it effect you? Well first of all you can reach your targeted demography much quicker. By 2020 internet has about 4.57 billion active users so even if you managed to reach a small percentage, you are still gaining publicity. Many social platform can allow you free publicity as opposed to traditional form of marketing. Via online reach a business can also increase its trust among the community as quality of product or services can be marketed/advertised. Through the process of marketing an establishment can also build their unique brand which can help establish themselves in the long run.
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